A Letter From The Founder
I know how it feels to start a company — the excitement, the nerves, the rush when you get your first sale. I’ve experienced the joy of holding products that I dreamed up, that I designed, that I created. I’ve stood in line at the Post Office, and UPS, AND FedEx all in the same day just to make sure every customer received exactly what they ordered. I’ve obsessed over packaging design. I’ve obsessed over telephone scripts, font types, and website images. My “warehouse” used to be in my garage behind the mountain bikes and surfboards. I freaked out on days no orders came in, then freaked out again on days when too many orders came in and I couldn’t ship them all. I’ve spent many late nights designing websites, writing marketing copy, ordering products overseas, talking with programmers, auditing freight bills, and creating customer invoices, and I’ve foregone sleep because of that one overdue invoice I was waiting on. As it turns out, there is a lot more to running a business than I first thought.
CEO, Left Brain Logistics